Building websites that succeed
I design websites that help clients achieve business objectives and goals, whilst I agree it’s nice to have plenty of visuals and an abundance of tantalising graphics, the site has a purpose deep down and that’s one of my key talents.
Web design is a package made up of Visual representation, Brand, Content, Management, Coding and Tools.
50% of web design is the CMS
I strongly believe 50% of web design is the ability to maintain a website once it has been built. The CMS (Content Management System) that powers the site, should have the ease of use complimented with a range of tools to help the creator optimise and expand the site further.
Based on this premise, it’s important to use tools that have already been developed enabling us to save project resources for optimising the site and promoting it after it has been finished.
For example, a small shop selling Tea could utilise WordPress, WooCommerce and pre-designed themes.
The other 50% is made up of Look & Feel (important for your brand), user interface (the right features to guide your customers) and the user experience (in simple terms – how efficient is the site at enabling your visitors to convert).
Conversion / Goal Completions
Conversion happens when a user of the site completes a pre-defined goal. The goal is something you define, for example, Signing up to a newsletter. Reading 3 blog posts in one session. Conversions can be big or small too (Micro and Macro Conversions) and they typically all contribute to fundamental objectives. For example, Sales, Brand Reputation, Engagement and many many more objectives.
Well designed websites enable high conversion rates to occur efficiently. An experienced web designer can get most things right first time but there’s always room for optimisation and that’s where further design, tweaking is needed (hence why I say web design is 50% the ability to maintain a website). We call this Conversion Optimisation.
Another one of my key talents, is the ability to identify friction points on a website process (checkout for example) or page and analyse it in a way that reveals the friction in the pages’ design.
Where Memories Meet – Tea Room in Kent
All creative artwork by Nick Power, website built using WordPress and includes custom theme development. HTML, CSS coded from self created Photoshop templates.